The importance of advertising

When David Beckham posed on his underwear for Calvin Klein for the first time, the sales of the brand increased nearly a 50%. 

This is only an example of the importance that the advertising industry has in our lives: we are surrounded by stimulus and and we end up consuming products that we see on the TV, on the street, in a magazine...

 

Therefore, why not use advertisement as an instrument to save lives?

The new pro-life campaign in New York City's subway wants to get to more people who find themselves in front of the big decision after a non-planned pregnancy: shall I keep the baby or have an abortion?

How many hours do we spend in the subway? In this big city, and as far as I'm concerned, no less than 2 a day. Sometimes, when it's not crowded, we can read or even work, but many other days we just stand up and look around.

The advertisement of Free Abortion Alternatives is working in New York City really well: the past days I went to work to the Brookyn office, and the telephone didn't stop ringing. This is great news, because the more calls we get, the more women we can help and the more babies are saved.

This kind of campaigns help people get to know us and the work we do. The new offices opened in different states have the same goal: let's all continue helping as much as we can with the pro-life movement.