If the phone number on this ad by the New York State Department of Health is a hotline that exists to help people with Hepatitis C get treatment, then I would say that this ad might be having a good effect. For all its simplicity, the ad reminds New Yorkers that there's a lot of this specific sexually transmitted disease going around, and if you're having sex outside of a monogamous, lifelong (i.e., marriage) relationship, then you might have Hepatitis C. So if you don't know, get tested, and from now until the day you get married, abstain from having sex. It's just common sense when it comes to your health, and the health of the community that you live in.
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